SERVICES
Thinking360
"Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation." -Charles Evans Hughes (1862-1948)
What is the public opinion about your company, products or services? Thinking360 knows Charles is right, and that’s why we offer integrated strategies that encompass developing and promoting a company’s brand and positioning within the market, ultimately managing a company’s reputation. A company’s success hinges on what its publics, or audiences, believe about it.
Our consultants become familiar with your goals, objectives, strategies, policies, methods of operation, political agenda, philosophy, and how you participate in the community to then integrate communications strategies through all levels of the operation in a manner designed to enhance your reputation and business operations.
CORE COMPETENCIES
• Strategic Communications Audits and Analysis
• Strategic Communications Plan and Process Development
• Market Research and Identification
• Competitive Analysis
• Key Message Development
• Speechwriting
• CEO Branding/Positioning
• Brand Management, including Identity Standards Development
• Reputation Management
• Analysis of Media Coverage
• Crisis Communications Plan and Process Development
• Strategic Corporate Philanthropy (Sponsorship) Program Development
• Corporate Collateral Materials Design
• Training Component:
• Issue Management
• Media Training (for spokespersons)
• Crisis Communication Prevention
Branding360
"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment."-Ralph Waldo Emerson (1803-1882)
Our Branding360SM consulting services offers your company a chance to be itself, just like Ralph says, not a copycat of another company. Our three-phase branding process begins with the belief that every company, every product, every individual is unique. You think so, right? Why shouldn’t everyone else?
Phase one: We identify your uniqueness and begin to help you own it in a way that engages your customers. When they think of you first, you have achieved brand preference.
Phase two: Once that uniqueness is identified, we turn to our portfolio of consulting and design services to determine your needs: corporate identity, brand identity, naming, and creation of the various media needed to communicate with your audiences.
Phase three: Consulting assistance about strategic implementation of your brand into the marketplace.
For samples of our branding successes, please contact us.
Thinking120
"Service is the rent we pay for being. It is the very purpose of life, and not something you do in your spare time." Marion Wright Edelman – civil rights activist; founder/president Children's Defense Fund
Once a month, the Thinking360 BrainTrust invites a public relations practitioner or business leader to participate in a 120 minute lunch discussion about a current issue in their industry – designed to make sure they’re asking the right questions to properly manage their issues.
If you would like your company’s CEO or Public Relations Strategist to be considered for our Thinking120SM consulting services, please email us at thinking@thinking360.com and include (1) a one paragraph description of the issue to be discussed, (2) a description of your company’s goals, products and services, and (3) what you hope your CEO or PR Strategist will gain from participating in our Thinking120SM services. Please indicate if the issue is of an urgent nature on the edge of developing into a crisis.
Giving365
"There is only one thing in the world worse than being talked about, and that is not being talked about.." Oscar Wilde (1854-1900)
You said it Oscar. That’s why the managing members of Thinking360 believe community involvement is part of any branding process. Let us create a community giving program that positions your company in a way that benefits both your community and your corporate mission.
We at Thinking360 don’t just talk the talk, we walk the walk. Click here to learn about our company’s community giving program.
