TRAINING
Training360
"As a general rule, the most successful man in life is the man who has the best information." Benjamin Disraeli (1804-1881)
We agree with Benjamin, and we’re ready, willing and able to provide you with the information you need through our Training360SM programs. The Thinking360 BrainTrust advocates internal training to help you stay focused on how to appeal to your stakeholders. We provide workshops, including refresher courses, for your workforce.
Issue Management Training
"Remember not only to say the right thing in the right place, but far more difficult still,to leave unsaid the wrong thing at the tempting moment." Benjamin Franklin (1706 - 1790)
As Benjamin says, you may be your own worst enemy if you react rather than prepare to an issue tearing at your company. The Thinking360SM Issue Management Training program teaches your management team how to identify issues, track them, and effectively deal with them – if necessary – before they get out of control. We can help you determine when and how to go public, and when to avoid reacting prematurely.
Crisis Communications Prevention Training
"I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts." Abraham Lincoln (1809-1865)
As our former President says, facts are the best way to inform the people of something that is affecting them. If you don’t communicate appropriately in a timely manner, your audiences will begin to make assumptions – fill in the blanks themselves – and rumors will spin out of control. The result is often irreparable damage to a company’s reputation. The Thinking360SM Crisis Communications Prevention Training program prepares you to handle these contingencies.
Media Interview Training
"If one morning I walked on top of the water across the Potomac River, the headline that afternoon would read PRESIDENT CAN'T SWIM." Lyndon B Johnson (1908-1973)
Unfortunately, such headlines have damaged the reputations of many individuals and companies. When you have a message to get out, don’t let the media control of it. The Thinking360SM Media Interview Training program teaches your management team how to be effective spokespersons by taking charge of interviews with members of the news media. Our focus, unlike many of our competitors, is on the development of the right key messages to be disseminated at the right time using the right media. You have control, don’t let go of it.
